As digital art finally takes its well-deserved spot in the limelight, there is a growing curiosity about not just the art form’s legitimacy but its viability as a worthwhile investment. Being a contemporary artist who has been creating digital artwork for the past decade, I am witnessing an influx of people who are readily investing in digital art as they try to partake in the fastest growing art movement in the world right now.
Digital art is not a movement that took place overnight and the recognition of its artistic credibility and potential was not immediate. It has been around since the Swinging Sixties recognized by different names such as media art or computer art. It has been years of the artform constantly shifting, changing and evolving with the advancement of technology and the fluctuations of the art market. Over the past couple of years, with the advent and popularity of smart technology and subsequently social media platforms, digital art has finally found its footing in the cultural landscape and mainstream media.
Why should I invest in digital art right now, you might ask? That is a fairly legitimate question and as a digital artist, let me present to you three major reasons why this is the right time to buy your first digital painting.
The conception of the Art NFT
At this point, we are all aware of the very publicised consolidation of blockchain technology and the digital artworld in form of Non-Fungible Tokens, otherwise known as NFTs. With art NFTs emerging into the market with their tokenization of digital artwork, the publicity that it has gained over just the past couple of months has been palpable mainly due to lucrative digital art auctions that have generated millions of dollars. The growing popularity of art NFTs as lucrative investments has led to quite the disruption in the art world.
With the interest in art NFTs continuing to grow and the market still in its relative infancy, this would be the right time to start researching and reading up on this fascinating development in the art world. It is always advisable to do your homework on a potential investment before you put your money down. I have also written a blog about NFTs that you should definitely check out (LINK).
There is something for everyone
As mentioned earlier, the digital art market is still growing and evolving with the pandemic acting as a catalyst in driving art investors to go online for their next big art purchase. As everything becomes more accessible, the market is adjusting itself to be inclusive of investors with varying budgets and risk appetites. This has resulted in a spectrum of digital art price points where people are able to acquire art from emerging digital artists that is affordable and has the potential of appreciating over the years.
Therefore, the accessibility and economic convenience of acquiring digital artwork is considerably higher than its traditional counterpart. This will not only drive up the numbers in digital art investments but will also help break the mould that has been set up in the art world that to buy art is only for the wealthy and famous.
The digital marketplace
As someone who has now minted art NFTs of their own, the digital marketplace was quite intimidating initially. This was mainly due to the learning curve that everybody experiences when getting into cryptocurrencies and investing in digital art online. However, as I discovered various platforms that dealt with the buying and selling of NFTs such as OpenSea and Foundation, the user-friendliness of their interface and their online community helped incredibly in bridging my knowledge gaps. These platforms are constantly being refined and updated to be more accessible who are looking to invest in art NFTs.
I would highly recommend visiting my profiles on Foundation and OpenSea to get an understanding of what these platforms offer and how easier it can be to start exploring the digital art realm and acquiring pieces that connect with you and also provide you with an investment opportunity.
In conclusion, with art NFTs and the growing economy around them, artists and art collectors are being presented with a viable opportunity to research, explore and potentially acquire digital art that can not only satiates their artistic impulses but could also be a wise financial move. I hope with this blog, I have sparked your curiosity and encouraged you to go online and be a part of the new art age.
Check my digital artwork collection here.
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